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Outreach & campaigns

Run consistent follow-up with prospects and customers using scheduled campaigns.

Outreach in uman helps you run consistent follow-up with prospects and customers, without losing flexibility. You do this using campaigns: a scheduled set of steps (messages, emails, calls, reminders) with timing and ordering built in.

👤 How contacts enter outreach

Contacts appear in outreach when you accept an opportunity signal and push its stakeholders, each enrolled in a campaign.

🚦 Contact statuses in outreach

Status

What it means

Preparing

uman is gathering stakeholder insights and generating draft outreach content.

Contacting

Everything is ready and you can start running outreach activities.

Meeting booked

A meeting is scheduled with this contact.

Disqualified

This contact isn't a fit.

Snoozed

Outreach to this contact is temporarily paused, without disqualifying.

📋 Managing outreach tasks

On the homepage, the Outreach card shows your outreach tasks for today: Calls, Emails, and LinkedIn messages, with an All tab that combines them.

⚙️ Outreach actions

  • Disqualify - disqualify a contact, an opportunity, or the entire account (depending on the situation).

  • Reactivate - bring a disqualified contact back into outreach.

  • Snooze - temporarily stop outreach.

  • Remove - remove a contact from outreach.

🛠️ Campaign configuration

Campaigns are configured in Settings > Outreach > Campaigns. A default campaign is provided; you can activate it, duplicate it, or create your own, and see per campaign how many contacts are enrolled and how many meetings it booked.

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