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Connect your Dynamics CRM

Updated over 3 weeks ago

How it works

Uman is organized around three key modules:

  • Business Development

  • Deal Execution

  • Account Management

By integrating with Dynamics CRM, Uman enables users to benefit advanced reasoning capabilities, enriched with the relevant CRM context. This bidirectional integration syncs Accounts, Contacts, and Opportunities on behalf of the user, enhancing productivity and improving client conversations.

Key Benefits

  • Prepare for meetings with rich historical context: Gain instant access to valuable customer insights, including past interactions, deals, and key contacts, ensuring you're well-prepared for every meeting.
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  • Seamless meeting updates in CRM: Easily push information, post meeting, into your CRM. An admin can define which fields can be updated.
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  • Seamlessly add prospects in CRM: Easily push new accounts with contact data into your CRM with rich insights and outreach scripts for execution.

Technical Setup and details

The integration offers powerful capabilities for handling essential Dynamics objects (predefined scopes), including:

1. Accounts

  • Read Data: Access detailed company profiles, including associated contacts, recent interactions.

  • Write Data: Automatically create or update company records based on sales activities or data from other systems.

2. Contacts

  • Read Data: Retrieve contact details and communication history

  • Write Data: Create or enrich contact profiles by adding key insights, linking notes from customer meetings, or updating status based on interactions.

3. Opportunities (Deals)

  • Read Data: Extract deal information, including stages, values, and associated contacts or companies.

  • Write Data: Create or update deals, update status, or log deal progression to keep CRM data up to date.

4. Pipelines

  • Read Data: Access pipelines which are used in the deals

5. Custom objects

This is optional, depending on your Dynamics setup.

  • Read Data: Retrieve objects that are required for creating an account, contact or deal

  • Write Data: Create objects that are required for creating an account, contact or deal

Setup Instructions

To enable the integration, we use an oauth2 user integration. When logged in to the uman platform, userโ€™s will be able to connect to a Microsoft Entra ID App, provided by uman.

Used OAuth scopes

  • admin.services.crm.dynamics.com/user_impersonation

Admin approve Entra ID App

Some client tenants automatically block users from logging in to third party applications (i.e. uman) using their Microsoft account. Upon logging in, they are prompted to request admin approval.

When this happens, the admin can take the following steps to approve the request:

  1. In the Azure portal, navigate to the Microsoft Entra ID and then go to Enterprise Applications

  2. Under Admin consent requests you will find the application and can approve the request

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